Microsoft TechNet

Role: Digital Creative Director, Hands-On UX / UI Design, Research, UX Strategy, Team Creative Director

Overall Objective: Assist TechNet to design a UX Model that gracefully integrates applications, product branding, versioning and lifecycle across Hub/Home and Product Centers. All designs should align to core scenarios and strategies related to IT Pros.

TechNet Vision: TechNet is Microsoft’s premier destination for IT Pros, helping them succeed with Microsoft products, technologies, and solutions across the full customer lifecycle by offering the best content and technical resources from across Microsoft and the community.

UX Design Goals: Improve task success; Enhance both browse and search scenarios; 3 clicks or less from the desired content; Convey confidence with each click; Search — in scenario — relevant and contextual be confident and clear on their location with TechNet and other Centers. Increase click-thru, reach and return visits; Reduce link-clutter; Unify design, assets and brand integration; Improve focus on strategic content; Provide clear daily-visit value to IT Pros; Improve campaign and content integration; Scale internationally.

Solution: Clear network level integration across centers; Intuitive versioning across centers; Unify product branding across centers; Seamless app integration across centers; Focused content by lifecycle across centers; Improve content integration across centers