Disney Parks App

Role: Digital Creative Director, Hands-On UX / UI Design, Research, UX Strategy, Workshop Moderator, Team Creative Director

Overall Objective: Design and build a mobile app that helps Disney guests navigate their in-park or out-of-park experience.

Parks App Vision: Help Disney guests plan and organize their Park experience from anywhere.

UX Design Goals: Improve guest annual pass holder experience; Geo-Loc attractions and wait times on rich map experience so guests can find the easily plan their day; Use camera as credit card reader; Create intuitive navigation for all users; Create badging to delight users; Allow for delight and discovery after guests leave their park experience; Integrate restaurant reservations into app; Create UX design patterns from all Disney Park apps; Scale internationally across worldwide parks.